# Why Poker

**TLDR: We make successful online poker games and we are die-hard poker players ourselves!**

1. **Cash Cow**

Online poker is a lucrative business due to its high turnover, high stickiness, highly skill-based nature. It is very easy to get the hang of it yet very hard to master, which gives poker a huge user base. This coupled with the fact that a game of online poker is just a matter of minutes makes online poker a cash cow. And 2 makes it even more exciting ↓

2. **Huge Market and Getting Even Bigger**&#x20;

Online poker is a huge market and it is about to get even bigger. According to Custom Market Insights (CMI), The Online Poker Market size was estimated at USD 85.4 Billion in 2022 and is expected to hit around **USD 170 Billion by 2030**, poised to grow at a compound annual growth rate (CAGR) of 12% from 2022 to 2030.

3. **Long-term Game (High Life Time Value)**

Contrary to popular belief, poker can be turned into a longlasting enterprise with high life time value. Of course this is not the case for every poker game out there, but we learned to optimize the unit economics, marketing, operations..., basically the whole kit and caboodle by our first-hand experience running our previous poker games. &#x20;

4. **We are Pros and We Want to Make Online Poker Even Better**&#x20;

We have been making online poker games, especially Texas Hold'em games for ages. Texas Hold'em is known for its especially high turnover and high life time value, even within the category of Poker games. Check out the "Why Us" section to find out more!&#x20;
